Routiner
Challenging and habit building with friends - UX case study
Duration: 2 weeks
Year: 2022
Individual project
The Problem
Understanding the Problems Of Habit Tracking Apps
I employed several methods to gain insights into user behavior and identify opportunities for habit tracking apps. This included conducting user research with five university students, performing a competitive analysis, and reviewing user feedback on products in app stores.
Through this process, I pinpointed three key user pain points:
No sharing option
Sharing experiences on social media has become a common behavior among users, and there is a growing demand for this feature in habit tracker apps.
Inability to stop a habit
Many users desire more flexible reminder settings, as current options may not fit their schedules or preferences. During vacations, users often struggle to maintain their habits, which can be demotivating when they lose their streaks.
Community
While some users appreciate social sharing, many wish for enhanced community features, such as the ability to challenge friends or join groups.
The Observed Opportunity
Researchers at Yale University found that having a challenge friend can double the likelihood of successfully maintaining habits. [1] [2]
As a key feature of the application, I incorporated the ability to challenge friends and join new groups through a challenge pool to help users stay committed to their habits.
User Persona
"I love exploring new ideas and meeting new people; every experience is a chance to grow and learn something valuable."
Goals
She often juggles multiple projects and deadlines, requiring effective time management to stay organized and productive.
Wants to see her progress over time to stay motivated and adjust her strategies when needed.
Needs
She needs straightforward, trustworthy information to help her make informed decisions about products and practices.
She would benefit from a community or platform offering step-by-step guidance on incorporating sustainable practices into her daily life.
Challenges
Her motivation can vary from day to day, making it hard to stay on track with her goals.
Sophie often faces distractions at work and home, making it difficult to stick to her planned habits.
Motivations
She is motivated by the desire to advance in her career and take on more challenging roles within her organization.
Passionate about self-improvement and enjoys learning new skills that can enhance her personal and professional life.
What do competitors have?
Competitor Analysis
User Flow
Information Architecture
Low Fidelity Wireframes
User Testing
Usability tests are conducted using paper prototypes to identify issues and validate ideas, leading to necessary design adjustments.
High Fidelity Wireframes
Style Guide
Moodboard
